The MHC is a non-profit union of healthcare workers pursuing the preservation and expansion of universal and public health care. 

Using data provided by the City of Winnipeg to form campaigns, The MHC leads the fight against privatization in collaboration with the Canadian Healthcare Coalition.

The PRO-PUBLIC HEALTHCARE campaign targeted the youth in 5 areas of focus, with an emphasis on women as they hold 76% of all healthcare jobs in Canada and 48% of Instagram users identify as women.

• Seniors Care

• Mental Health and Addictions

• Maternal and Women's Health

• Social Determinants of Health & Equity

• Pharmacare

To appeal to a younger audience an illustrated campaign was created inspired by Kurzgesagt that contrasted the clean look often seen in medical centers. 

Under an umbrella, five colours separated the health sector of concern. The end result included public advertisements, prints, graphic guidelines that outlined the social media assets.